I dare not venture a guess, but knowing the diabolical intentions of the man in charge, and his incessant hachinations to pervert the faith, we can be sure that the intentions are as diabolical and sinister as they get.
Louie Verrechio gave a very good talk on Our Lady of Guadalupe which, although I shall not call a must-watch, certainly is at the very least a should-watch. There is a movie about Our Lady of Guadalue, "The Blood and the Rose", which he cannot recommend highly enough. He thought he knew about the apparition, but after watching the movie he realised just how little he knew.